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Sunday, June 6, 2010

How Can Office 2010 Help Microsoft Continue It’s Leadership?

Office 2010 suite, which was publiashed as a beta version throughout the past quarter, has been downloaded over two million times so distant and has established encouraging feedback from users.

Even though the positive reaction, we think it’s pointed for Microsoft to maintain its divide in the productivity software market due to competition from Google (NASDAQ:GOOG) and IBM (NYSE:IBM).

Microsoft Office constitutes around 30% of Microsoft’s stock
Microsoft’s Office Suite is a group of desktop applications used mainly for word processing, spreadsheet preparation, presentations, and email. The software is used by the popular of consumers and businesses, creation partnership between users easier and helping to achieve demand for the software.
We approximation that the Microsoft Office business makes up 30% of the $32 Trefis price estimate for Microsoft’s stock.

Office 2010 inadequate to stop production software market share refuse
Microsoft has subjugated the venture productivity software market in the past with market share of around 95% driven by the success of the preceding versions of its office suite. Microsoft plans to launch the latest version of Office in the second half of 2010. The software, which offers elasticity of use on the PC, browser and phone, has received positive feedback from early users.

Although the helpful initial advice for Office 2010, we think Microsoft may not be capable to continue its leadership situation in the future due to increasing competition from other industry players. The main threat is alternatives to Office such as IBM’s free office software (from its Lotus Symphony suite) and Google’s low cost Apps suite, which includes e-mail, calendar, word processing, spreadsheet and collaboration programs.

We anticipate Microsoft’s share in the Productivity Software market to decline to 89% by the end of Trefis forecast period. However, you can change our forecast here to see how Microsoft’s supply value would be impacted if the company were able to continue its share in the venture output.

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